Thanks to Apple and others, it has become easier than ever to develop software for mobile devices.
However, we shouldn't be wasting time on developing features that are already available in other apps.
With Universal Links, you will be able to open other apps from your own. Some apps also provide the ability to open a specific screen of choice. The links don't have to be tapped on the browser. They can be triggered from any part of your app.
We should use Universal Links wherever possible to increase speed of development. And conversely, we should provide Universal Links to other apps. Eventually, this will contribute to speed up innovation throughout the mobile world.